Egg Update

I thought I should share with you the reply I received from Roger when I complained about his company putting advertisements on eggs. The gist is that the advertisements help pay for the convenience of having a 'use-by' date printed on each egg.

If you don't want to see ads on your eggs, please write to this company and ask them to stop! It might help if you also write to the advertising company and explain how you feel about seeing their product being advertised via eggs.

Dear Sandra -

First and foremost, thank you for your e-mail. I respect your opinion and thank you for taking the time to share it. While it would be wonderful if everyone reacted positively toward our company and the services we offer, I realize that some people will not.

Seeing a message, or anything for that matter, on an egg can be startling the first time it happens. I completely understand that, but would ask for the opportunity to further explain the value we believe those marks provide.

Unlike other perishable products that show their age as they get older, it isn't obvious when an egg is past its prime. The date on the carton adds value, but eggs can and do get separated from their packaging. Providing a tamperproof freshness date on each individual egg can help people avoid the risks associated with consuming eggs past their prime. The tamperproof code that you saw on your egg, the bottom line below the Eragon message, provides consumers with the ability to have added confidence in the freshness of the eggs they consume. You can even retrieve additional production information related to the egg such as where and when the egg was packed by entering the code at www.MyFreshEgg.com. With so many product recalls making national news (e.g. spinach, peanut butter, etc.), we believe providing consumers with more information and added peace-of-mind is a valuable service.

The Eragon message you noticed, like other On-egg Messages, also plays an important role. In addition to sharing interesting, and hopefully relevant, information with consumers, the revenues from On-egg Messaging offsets the cost retailers pay to bring Freshness & Traceability Coding, the innovative food safety service I mentioned above, to their shoppers. You see, we share a portion of the revenue we receive from the ads you referenced with retailers. That helps them deliver a value-added service
to their shoppers without having to raise the price of eggs.

I want to thank you again for taking the time to send your e-mail and express your opinion. I also thank you for taking the time to read my response. While I doubt no single e-mail has the power to change an opinion, I hope my e-mail was able to offer a little more insight into what EggFusion services offer consumers. I also want to commend you for providing your contact information with your comments -- not everyone is willing to do that these days.

Please feel free to contact me directly if I can be of any assistance or answer any questions.

Best regards,
Roger